About Us

  • Overview
  • Management Team
  • Key Relationships

Overview

PRG is a fully integrated real estate company focused on investing, operating and developing in high growth areas within California with an emphasis on Southern California. The firm is based in Santa Monica and managed by principals with a distinguished track record of success in California. PRG co-invests with institutional and private investors to identify and capitalize on opportunities for attractive risk adjusted returns.

The firm’s strategy is to invest only when it both possesses a deep, nuanced understanding of the asset and submarket as well as a clear business plan utilizing PRG’s competitive operating advantages. Among these advantages is PRG’s experience in all aspects of management and value creation combined with its unparalleled relationship network, which serves as the foundation for the operating and investment platform.

The firm focuses on the following areas:

• Hotels
• Business Parks/Industrial
• Creative Assets

PRG’s investment strategy is grounded in deep proprietary research and extensive study of underlying fundamentals and developing trends. Focus is placed on identifying geographic areas and asset classes that provide catalytic growth potential due to public policy initiatives, positively shifting demand drivers in a given segment or overall asset class mispricing at opportune times in market cycles.

Investment Philosophy

We are value investors, focused on appropriately assessing risk and identifying key areas for outperformance

Conservative Underwriting Philosophy
  • Investments underwritten to account for cyclical nature of real estate market with intense focus on “peak to trough” comparison and long term historical operating performance trends
  • Establish a meaningful “margin of safety” with all key assumptions
  • Concentrate on opportunities with favorable seller circumstances, transactional complexity or where management expertise can mitigate operating risks
Patient Investment Philosophy
  • History of buying and selling based on disciplined investment principles
  • Wait for “good buys” vs. “putting money out” philosophy
  • Strategy typically based on medium to long term execution of proven operating plans versus “flipping” plans
Focus on Investment Basis
  • Acquire assets below intrinsic value and significantly below replacement cost
  • Strategy created to provide ability to weather economic storms and defend against adverse economic conditions
  • Solid investment basis at acquisition allows for greater flexibility with multiple future exit paths

Mission and Standards

Our Mission

Invest in high quality properties in California where PRG holds a distinct competitive operating advantage, resulting in a reliable stream of income and opportunity to outperform over time with sizable capital appreciation upside.

 

Investment Standards

PRG only invests when both of the following exists:

  1. Possess a deep, nuanced understanding of the asset and submarket
  2. Possess a clear strategy to increase operational performance due to PRG’s competitive advantages

Our View of Southern California

It is a mega-region with a population base of over 22 million. Los Angeles County ranks as the 17th largest economy in the world and is considered one of the most urban infill regions in the US.

Southern California is a dynamic economic base comprised of a range of highly diverse yet interconnected industries. The interconnected nature of the region is evidenced as industrial buildings are converted to creative office buildings and apartments are converted to hotels. Furthermore, historically industrial areas gentrify into creative office hubs which pushes industrial demand out into previously under-appreciated industrial areas. Unlike many regions in the US, the high degree of transformation is relatively high in Southern California.

PRG believes its best opportunities for success are to operate and invest in the submarkets where it has the most experience and best understanding. Due to the highly integrated nature of seemingly diverse industries and asset classes, PRG believes a primary competitive advantage is deeply understanding the various industries and interconnected nature in Southern California.

Management Team

PRG’s management team possesses a unique depth of knowledge and experience in the Southern California real estate market. Many members of the management team have worked together for over 13 years.

Britten Shuford
Clifford Lord Jr.
David Dittmer
Craig Johnson
Nadia Fowler
Jason Perry

Britten Shuford


Britten Shuford

Britten Shuford

Co-Founder and Managing Partner


Britten Shuford is Co-Founder and Managing Partner of PRG Investment & Management, Inc. He joined the predecessor company, Pacifica Capital Group, in 1998 which he began leading in 2005 with the late co-founder and was the co-principal of the firm. Mr. Shuford has orchestrated more than $1 billion in commercial real estate transactions in the course of his career totaling over 8 million square feet. He was tangentially involved in Pacifica’s late 1990’s acquisition cycle in Los Angeles and actively planned and executed the disposition strategy of office and industrial assets within the portfolio which concluded in Q4-2005.

Mr. Shuford was acting Managing Partner of Pacifica Colony Palms LLC, which developed, owned and operated the Colony Palms Hotel in Palm Springs. Since 2008, he has also been active in the ownership and management of other boutique hotels in California as well as expanding the PRG Hospitality Group platform.

In 2015, Real Estate Forum Magazine named Mr. Shuford to its “Top 40 Under 50” in the US List. Mr. Shuford was the youngest member ever admitted to the Los Angeles Chapter of SIOR. He earned his Bachelor’s Degree in Business Administration from Loyola Marymount University.

Mr. Shuford serves on the Board of the Riordan Scholars Program at UCLA Anderson School of Management, founded by Los Angeles Mayor Richard Riordan, which focuses on providing a pathway for underrepresented students in inner cities to excel in business and leadership. In addition, he serves on the Board of the Steven Ohren Foundation which focuses on assisting elderly individuals in need of specialized medical care and lacking financial means.


Clifford Lord Jr.


Clifford Lord Jr.

Clifford W. Lord

Co-Founder and Managing Partner


Clifford Lord, Jr. is Co-Founder and Managing Partner of PRG Investment & Management, Inc. He joined the predecessor company, Pacifica Capital Group, in 1995 and was actively involved as a lead partner in the acquisitions, asset management and ultimate disposition of the firm’s 4 million square foot Southern California commercial real estate portfolio.

In 1997, Mr. Lord founded Pacifica Capital Gestion, (“PCG”), a Madrid, Spain based affiliate to invest in Spain. In 2001, PCG in partnership with Apollo Real Estate and via a complex land assemblage, entitled 200 acres of land for mixed-use development in the City of Madrid. In 2006 PCG in partnership with several municipalities and multiple landowners, assembled four additional projects in Spain totaling 1,400 acres of land zoned for retail and industrial use. These projects are currently in various stages of entitlement and/or development.

In 2003, Mr. Lord secured the exclusive franchise rights and all the existing company- owned restaurants in Spain from Kentucky Fried Chicken parent, Yum Brands, Inc. After a successful expansion of KFC in Madrid and Barcelona, Mr. Lord sold the company to a Spanish private equity company in 2007. Mr. Lord continues to serve as PCG’s Managing Director and oversees its real estate and private equity interests.

Mr. Lord is a graduate of the University of California, Santa Barbara. He attended the University of Madrid in 1977-1978 and speaks fluent Spanish.

 


David Dittmer


David Dittmer

David Dittmer

Co-Founder and Managing Partner


David Dittmer is Co-Founder and Managing Partner of PRG Investment & Management, Inc. He joined the predecessor firm, Pacifica Capital Group, in 2005 and was actively involved in the development and operation of the Colony Palms Hotel in Palm Springs, California. He possesses extensive experience within the boutique hotel sector.

Under the late Steven Ohren’s leadership, Mr. Dittmer was engaged during the construction and opening phases. Shortly after the Colony Palms’ full opening in early 2008, Mr. Dittmer was appointed General Manager of the property and became employed by the hotel. Under Mr. Dittmer’s General Management leadership, Colony Palms Hotel established worldwide prominence including accolades such as Worldwide “Hot List” status by Condé Nast and comparable status by Travel + Leisure Magazine. In addition, Mr. Dittmer was instrumental in developing the Colony Palms’ yield management strategies and principles, resulting in superior performance relative to the national boutique sector. Despite a limited room count, Mr. Dittmer’s deep focus on the fundamental economics in hospitality management resulted in the Colony Palms Hotel surpassing national averages in key profitability metrics.

Since this time, Mr. Dittmer has been actively involved in all aspects of ownership and management of PRG Hospitality’s growing boutique hotel portfolio.

He graduated from UC Berkeley with a Bachelor’s degree in Legal Studies and was Valedictorian of the department. He received Highest Honors from the University and was also nominated to Phi Beta Kappa.


Craig Johnson


Craig Johnson

Craig Johnson

Senior Vice President


Craig Johnson joined PRG’s predecessor company and advisory group in 1983. He has over 30 years of expertise in commercial office and industrial real estate with an emphasis on the West Los Angeles and LAX submarkets.  His clients have included Hughes Aircraft, Target Stores, Xerox, Vicon, DHL, DirecTV, Ortho Mattress, Northbrook Properties, PS Business Parks, Extra Space and First Industrial.

Mr. Johnson is a past president of the AIR Commercial Real Estate Association.  He was instrumental in developing the AIR lease document, which is the most commonly used commercial lease document in California.

Mr. Johnson was active in Pacifica Capital Group’s 1990s acquisition cycle and possesses significant experience in real estate investment and analysis. In addition, he has over 18 years of experience with acquisition, design, entitlement and development of self storage facilities which has resulted in 10 completed projects.  With the Extra Space Mini-Storage in Santa Monica, Mr. Johnson served as the developer and secured the entitlement rights for this development which was completed in 2008.

Mr. Johnson graduated from University of California at Los Angeles with a Bachelors of Arts degree in History and Economics.


Nadia Fowler


Nadia Fowler

Nadia Fowler

Manager of Investor Relations


Nadia Fowler is the Manager of Investor Relations. She joined the predecessor firm, Pacifica Capital Group, in 2005 and has been instrumental in various capacities at the firm since this time. Ms. Fowler has an extensive knowledge in all aspects of PRG’s core operations.

Ms. Fowler is also the Manager of Tenant Relations for PRG’s commercial portfolio, which involves interfacing with hundreds of tenants. From day to day operations, project management, lease preparation related matters and maintaining relationships with tenants, Ms. Fowler has broad experience.

Ms. Fowler is a graduate of Cleveland Chiropractic College with a Bachelor’s degree in Human Biology and a native of Los Angeles, California.


Jason Perry


Jason Perry

Jason Perry

Director of Hotel Operations


Jason Perry is Director of Hotel Operations and is responsible for overseeing PRG’s boutique hotel portfolio in California. Mr. Perry has worked with PRG’s affiliated companies since 2009 starting with the Colony Palms Hotel in Palm Springs, California. He has extensive experience and knowledge in operating four star boutique hotels, including winners of Conde Nast’s prestigious ‘Hot List’ and Travel + Leisure’s “It List”.

He has been instrumental in PRG’s growth, which included serving as opening General Manager at Sparrows Lodge, Holiday House and Sands Hotel & Spa. In his position of Director of Hotel Operations, Mr. Perry works closely with the General Managers at each of the properties in both executing strategic and best practice initiatives.

Mr. Perry is a native of La Quinta, California.


Key Relationships


Mark J. Forbes

Executive Vice President
Division President

CPH

City National Bank is pleased to have a long standing relationship with PRG, one of the most disciplined investors in the industry. The strong associations they have built with the important industries in Southern California, including entertainment and technology, often lead to unique real estate opportunities. Based on our experience, the principals of PRG exhibit extraordinary integrity and high operational standards. Simply put, they deliver as promised.
View Letter




Steve Leonard

Founder and Chief Investment Officer
Pacifica Capital Investments, LLC

I have partnered with PRG on commercial real estate investments in Southern California over the past many years, all achieving above expectation results due to Britt’s hands-on involvement and extensive market knowledge. I look forward to many additional opportunities with PRG in the future. Britt is keenly aware of local market conditions and understands there are times to be very aggressive with new projects and also times when extreme caution is warranted.




Michael W. Brennan

Co-Founder, Former President and CEO- First Industrial (NYSE: FR)

Board of Directors- Strategic Hotels (NYSE: BEE)

Current Chairman and Co-Founder- Brennan Investment Group


I have had the distinct privilege of knowing and working with Britt Shuford for over fourteen years.

At First Industrial (NYSE: FR) between 1999 and 2008, Britt advised us on a number of acquisition and divestment projects that exceed a billion dollars in total. He was our “go-to” person in California for both transactional and strategic advice. Our close working relationship is due not only to his results, but to his knowledge of our strategy, and to his integrity he has demonstrated over the years.

Beyond that, Britt has become a friend, not only to me, but to several members of our Executive Team as well as our officers in California.

Britt is among the best people- and professionals- in our industry.